Event information

Cigarette king Kichibee Murai of Meiji

Kichibee Murai (1864-1926) is president of "Murai brothers firm" which was the domestic largest company before where cigarette becomes monopoly system. Advertising battle with the release of covering with paper cigarette "hero" who learned from the United States, Iwatani firm and Chiba store, the novel, bold management including tie-up with American cigarette Corporation had a big influence on Japanese industry.
In this exhibition, we introduce cigarette industry of Meiji led by Murai brothers firm from advertisement thing such as cigarette package and signboard, poster and trace life of Kichibee Murai from photograph and document.

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